Is the science of adjusting a website’s code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords.The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!
SEO is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are a few:
- More traffic to your website from all the search engine referrals to your website
- Brand building, since higher spots are associated with higher prestige
- People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase
This is where we’ll research a set of keywords that will work well for your website and are most effective in being presented on search results. We usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.
Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?